- "WAR IS PEACE. FREEDOM IS SLAVERY. IGNORANCE IS STRENGTH. But the face of Big Brother seemed to persist for several seconds on the screen, as though the impact that it had made on everyone's eyeballs were too vivid to wear off immediately." (p. 16)
The thousands of telescreens placed throughout Oceania is overpowering, yet it is a successful tactic used by the Party. The steady flow of propaganda gradually conditions the citizens of Oceania to obey the Party. Within this strategy, repetition is key, which is why the familiar slogans brainwash one's mind. However, Orwell stresses that in this case, technology is being abused, promoting wrong messages. Orwell shows his audience the dangers of technology, in particular how the Party uses the telescreens for their personal advancement, not bettering the life of Oceania's citizens.
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